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It’s no secret that a healthy scalp is the key to hair growth and shiny, full locks.
 
Divi, a scalp health and hair care brand, recently rolled out To the Roots Hair Vitamins, the newest addition to its product line. The indie brand was founded by lifestyle influencer Dani Austin. And, it just struck a deal with Ulta, as seen here.
 
According to Divi, each vitamin capsule contains “science-backed” ingredients utilizing slow-release “beadlet technology” to promote healthy hair. To the Roots provides benefits through its blend of vitamins, minerals and the Divi Roots-9 Complex—the company’s unique blend of hair-healthy ingredients.  

“We are always looking to create new products that our customers will love,” said Austin. “Hair supplements felt like a natural next step as we continue to explore additional avenues for better hair health from the inside out. As with all Divi products, To the Roots Hair Vitamins integrate seamlessly into any existing wellness routine, making it easier than ever to boost overall scalp and hair health.”
 

Hair Vitamins

To the Roots Hair Vitamins are also made with Lustriva, a mixture of arginine silicate and magnesium biotinate. Key ingredients also include KSM-66 ashwagandha root extract, rhodiola root extract and gamma E blend, which play a key role in the holistic approach in getting to the root of healthy, happy hair.
 
“We’re proud of the product we created and the clean, thoughtful ingredients that make it special,” added Erica Hendricks, a scientist at Divi. “Through a blend of vitamins and minerals including vitamin B12, biotin and zinc, To the Roots Hair Vitamins contain ingredients that help to address the underlying causes of hair loss and thinning.”

The Divi Collection

Divi’s other products include scalp serum, named the Best Scalp Treatment of the year in the 2022 Beauty Awards by Shape magazine, as well as shampoo and conditioner that are formulated to provide a foundation for healthy hair.

Divi products are made in the US and are vegan.

About Dani Austin & Divi

Austin, an innovative entrepreneur and prominent digital content creator, was recently named one of the world’s top 50 creators by Forbes magazine. Her own personal hair loss journey inspired Austin to create an effective product that becomes part of a lifestyle rather than a quick fix.
 

Behind the Science at Divi

The company’s science, research and development team is led by Rachael Fox, senior product director. Fox recently joined Divi and brings with her years of experience in product development in hair care and clean beauty, including her work with Jessica Alba at Honest Company and her role as director at a leading hair wellness brand.
 
The new To the Roots Hair Vitamins are available online at diviofficial.com. Each bottle contains a 30-day supply and can be purchased once or as part of a subscription order.